We've all fallen
victim to a bad hair day, courtesy of the frizz monster. And let’s face it, there may not be a 100%
cure, but there are ways to fight back for cuteness sake!
born with naturally frisky hair, or just battling Mother Nature, we’re here to
Check out our top
seven savvy tips to kiss your frantic frizz woes goodbye and say hello to
1. Be conscience of the climate and choose your hairstyle wisely: Humidity causes natural hair cuticles to
expand. While knowing this, try to keep your hair off your neck. Try a chic
curly up do’ or Grecian inspired braids.
Protein Conditioner/Treatment: Regardless of what you do, if you’re not feeding
your hair… with protein, it will frizz out quickly and completely. Protein
3. Frizz Serum: Whether
you have silky smooth hair or naturally curly q’s, humidity can turn your hair
from fierce to a frizzy frazzled fuzz ball in just seconds. Luckily for you,
there are a variety of affordable frizz serums and styling sprays, to keep that
fab do in shape. Check out Avon’s Frizz Control Serum with Lotus Shield, for only $9.99,
available at Avon.com.
4. Moisture, moisture, moisture! While it may seem that I am screaming this
at you… I am! Many of us neglect this step, but just like your body, your hair
is thirsty. Think about it. What do you do, when your body needs hydration?
(this is not a trick question) You drink water! This goes for your hair as
well. Each season, your lovely tresses are exposed to a variety of climate
changes, heat, extreme cold weather, and all of the tools we use to sustain our
lovely locks during this time. We suggest a steamer, such as our product, the Huetiful Hair Steamer, for a low cost of $114.95. Not only is it
affordable, it provides you with a salon quality tool, for at home use, at your
5. Sleep On it: If you’re
like most of us, and get caught up in the morning rush, reduce the damage to
early morning blow dryer and flat iron sessions. Wrap your already styled coif at night, with
a scarf. From your grandma’s hand me down goodies, to the $1 handkerchiefs
available at Hobby Lobby, there are several stylish options to choose from.
What are your favorite
ways to kick frizz in the butt?! Do share…
With so much information on the internet, how is one to
really know what’s good in the world of coils, kinks, curls, and silky coifs?!
Blogs are riddled with common questions on the frequency of shampooing, heat
damage, tips for hair growth, and to relax or not to relax, that is the
question. It’s no surprised that our crispy ends aren't the only one’s
stressing out. Thankfully, we’re here to soothe you natural hair myth woes.
Trimming your hair will make it grow faster.
“While frequent trims are great for removing split ends, they don’t actually
make your hair grow faster,” says Ursula Stevens (stylist to the stars). In
other words… ladies stop skipping your maintenance appointments. Cut those
crispy ends! Ignoring your split ends
will only cause further damage to your strands, as the split ends creep up your
Mane Myth: Hair with curls and coils don’t need to be
Tress Truth: Wash your hair at least once a week. Infrequent shampooing can result in oil,
dirt, product buildup, and scalp conditions such as dandruff, that can weigh
down your hair, making it look dull or even worse… greasy! If you’re concerned
about the damage or dryness that shampooing can cause, consider a sulfate-free
Mane Myth: Black women can’t grow long hair.
Tress Truth: Black women CAN and DO grow their hair long!
The challenge is that many women do a lot to their hair and as a result, the locs
can suffer. The longer you hair is, the more attention it needs. Keep up your
trims, oil those ends, wear protective hairstyles, drink plenty of water, and
(if necessary) ease off of the chemicals and harsh heating items.
Mane Myth: Natural hair is unprofessional.
Tress Truth: Being in Atlanta, Huetiful spies naturalistas
daily. You can see these fierce naturals working as teachers, lawyers, social
workers, actresses, etc. As long as you don’t look like you arrived fresh off
of the treadmill, all hair types can be pretty and professional.
Mane Myth: Water is evil. It will dry out your hair.
Tress Truth: Lies Ladies! When you’re thirsty, what do
you drink? When your hair is thirsty, what do you think you hair should be drinking?
Right, “water”. Water is one of the BEST ways to hydrate your lovely locks.
Don’t be afraid to use it. And don’t forget that health hair starts from the
inside. So, work on drinking at least 8 cups (64 ounces) of water a day and
make hair steaming a regular part of your hair hydration regimen.
Who is Huetiful?!
Based out of Atlanta, one of America’s top rising cities for
black entrepreneurs is the innovative Huetiful.
Derived from the word “hues”; which means colors and shades,
Huetiful’s mission is “to provide innovative and effective beauty care
solutions for women of all hues. We understand that in an increasingly more
global and diverse world, beauty care solutions need to be designed from a much
more holistic stand point; focused on the unique needs of huetiful women.
The diverse and dynamic Huetiful may be located in Hotlanta,
but it’s roots reside in Washington Heights, NY. Spanish Harlem, also known as
“The Heights” heavily inspires and influences this brands flavorful, diverse,
and effective product portfolio and passion for beauty; offering a variety of
hair goodies for women of all diversities.
“Huetiful thrives on providing excellent customer
experiences and in doing so, we try to meet and exceed the needs of our
Huetiful community. As a multi-racial woman, it has been a challenge to
maintain my curly, yet sometimes frizzy, dry, and damaged coif. It wasn’t until
I joined the Huetiful team, that I became a believer in their products.” -
Customer Experience/Associate Brand Manager, Ruthie Hawkins
From your itchy scalp to your crispy ends to your many skin
woes, Huetiful has you covered.
“We are committed to pushing the envelope to produce and
create effective beauty care solutions, products, and services. That is the
Huetiful Promise. It is also why we offer a 45 day, 100% money back guarantee.
as well as free shipping and free returns. We want the Huetiful community to
try and sample our products and determine for themselves if they should
incorporate them into their beauty care regimen. Personally, I would question
companies that don’t stand by their products with that kind of promise.” -
Founder & President Ken Burkeen
Stay tuned, as Huetiful continues to press the
envelope, creating new innovative hair care solutions, for the chic, fun, and
Women who Heat Straighten or Relax their hair are 30% more likely to "notice a significant difference in the health of their hair" than women who wear their hair Curly & Natural.
These results come from a Huetiful clinical study. We've received responses from over 1,100 women about their experience with our Huetiful Hair Steamer. 45 days after purchasing, we send out a survey to every one of our customers. The intent is to better understand their experience with our products, the results they are seeing (or not seeing), and how the type, texture, or style impacts the results and effectiveness of a steam treatment. We believe that consumer insights and research should be at the heart of everything we do.
Please note, that this is not an article about whether or not you should use chemicals on your hair. We believe that every woman should have the right to choose what style and process best meets her lifestyle. Huetiful also believes that regardless of what style or process you prefer, you should ensure that your hair is as healthy as possible to get and maintain that look.
What we discovered might surprise you...
According to a Mintel research study released in August 2011, 64% of African-Americans surveyed are still using relaxers. This number is declining, but it is still significantly large when you look across the African-American community. Certainly, this trend holds true outside of the United States as well.
How can chemicals “relax”, or straighten hair? Well first of all, the chemical needs to be potent enough to do so. At the end of the day, both lye and “no lye” relaxers work in the same manner, by breaking the basic, natural structure of the hair shaft. The chemical penetrates the cortex (which resides in the inner layer of the hair shaft) and loosens the natural curl pattern. This inner layer of the hair shaft not only what gives curly hair its shape but accounts for its strength and elasticity. With a chemical relaxer, you are breaking the bonds so that the hair can stay straight.
This process – known as “relaxing” – produces the desired effect of “straighter” hair. However, at the same time this “relaxing” leaves hair weak and extremely susceptible to breaking and further damage. Huetiful women must keep in mind that relaxers do not help the hair, but actually strip it. So by applying chemicals to the hair, even if it is to achieve a desired effect, you will never really benefit your hair health. Due to this, Huetiful strongly recommends that relaxers or chemical treatments be applied only under the direction of a hair care professional with a record of success with healthy hair care and chemical straightening, and that you Huetiful women regularly obtain conditioning treatments before and after the process.
And this is why the Huetiful Hair Steamer should be a part of every chemical treatment process.
Well hydrated and conditioned hair is a must before you relax your hair. The purpose behind having well conditioned hair prior to your chemical treatment is to ensure that your hair is as moisturized as possible. You are prepping it for the chemicals that will draw out the moisture and often cause some breakage. Healthy hair with a high moisture content helps you retain some of that elasticity and strength after the chemical process is complete.
The Huetiful Hair Steamer opens up the hair cuticle and allows your conditioner to deeply penetrate and fully moisturize the inner layers of the hair shaft. In fact, the Huetiful Hair Steamer restores moisture 5X better than conditioner alone. Every Huetiful woman has either personally experienced or known somebody who has experienced a relaxer when they have not been properly conditioned prior to their treatment. The result is often disastrous – let alone emotionally traumatic. A 20 minute Huetiful Hair Steam Treatment prior to relaxing or prior to heading off to your salon can be the difference between a successful or unsuccessful chemical treatment.
And here are the results.
Each month we send out a post-purchase survey to understand how different types, textures, and styles effect the effectiveness of the Huetiful Hair Steamer. We've done this for the past 15 months. The data indicates that those who are Relaxed are 30% more likely to state that they "notice a significant difference in the health of their hair." This makes sense because those with relaxed hair tend to have more dryness, breakage, and brittle hair than those without relaxers. But it is still amazing to us the difference we can make for those who prefer to relax their hair (or even who are natural and decide to heat straighten).
Isn’t it worth ensuring that your hair is as hydrated as possible before your next relaxer, color, or chemical treatment? We offer a 45 day, 100% Money Back Guarantee so you can try it for 6 weeks and judge for yourself. If you don't see a difference in the health of your hair, we will even pay to have the product returned. That's the Huetiful Promise.
Written By: Ken Burkeen, Founder and CEO, Huetiful