With so much information on the Internet, how is one to really know what’s good in the world of coils, kinks, curls, and silky coifs?! Blogs are riddled with common questions on the frequency of shampooing, heat damage, tips for hair growth, and whether to relax or not to relax, that is the question. It’s no surprise that our crispy ends aren’t the only ones stressing out. Thankfully, we’re here to soothe your natural hair myth woes.

Mane Myth: Trimming your hair will make it grow faster.

Tress Truth: “While frequent trims are great for removing split ends, they don’t actually make your hair grow faster,” says Ursula Stevens (stylist to the stars). In other words… ladies stop skipping your maintenance appointments. Cut those crispy ends!  Ignoring your split ends will only cause further damage to your strands as the split ends creep up your shaft.

Mane Myth:  Black hair doesn’t need to be shampooed often.

Tress Truth:  Wash your hair at least once a week.  Infrequent shampooing can result in oil, dirt, product buildup, and scalp conditions such as dandruff, that can weigh down your hair, making it look dull or even worse… greasy!

Mane Myth:  Black women can’t grow long hair.

Tress Truth:  Black hair DOES grow! We do a lot to our hair and in result, our locks suffer. The longer you hair is, the more attention it needs. Keep up your trims, oil those ends, wear protective hairstyles, drink plenty of water, and ease off of the chemicals and harsh heating items. When chemicals are used frequently, the hair may break off, and appear as if it is not growing.

Mane Myth:  Natural hair is unprofessional.

Tress Truth:  Natural hair is a statement to be reckoned with and for many of us, part of our culture. I spy naturalistas daily. You can see these fierce naturals working as teachers, lawyers, actresses, etc. As long as you don’t look like you arrived fresh off of the treadmill, all hair types can be pretty and professional.

Mane Myth:  Water will dry out your hair.

Tress Truth:  Lies Ladies! RETAIN your water intake as well as the amount of water that apply to your hair. Water is one of the BEST ways to apply moisture to your lovely locks. Don’t be afraid to use it.

They say “long hair don’t care,” but there’s something so fearless and sexy about a woman who is bold enough to make “THE CUT!”

Check out our gallery of Hollywood’s hot hair-istas, who like to keep it short and simple.

Solange

Nia Long

Halle Berry

Viola Davis

We’ve all fallen victim to a bad hair day, courtesy of the frizz monster.  And let’s face it, there may not be a 100% cure, but there are ways to fight back for cuteness sake!

Whether you’re born with naturally frisky hair, or just battling Mother Nature, we’re here to help!

Check out our top five savvy tips to kiss your frantic frizz woes goodbye and say hello to lovely locks.

1. Be conscience of the climate and choose your hairstyle wisely: Humidity causes natural hair cuticles to expand. While knowing this, try to keep your hair off your neck. Try a chic curly up do’ or Grecian inspired braids.
2. A Protein Conditioner/Treatment: Regardless of what you do, if you’re not feeding your hair… with protein, it will frizz out quickly and completely. Protein treatments are needed to periodically patch up holes in your cuticles, due to a variety of causes, including heat damage. Try Joico Moisture Recovery Conditioner for Dry Hair, starting at about $9, at drugstore.com.
3. Frizz Serum: Whether you have silky smooth hair or naturally curly q’s, humidity can turn your hair from fierce to a frizzy frazzled fuzz ball in just seconds. Luckily for you, there are a variety of affordable frizz serums and styling sprays, to keep that fab do in shape. Check out Avon’s Frizz Control Serum with Lotus Shield, for only $9.99, available at Avon.com.
4. Moisture, moisture, moisture!  While it may seem that I am screaming this at you… I am! Many of us neglect this step, but just like your body, your hair is thirsty. Think about it. What do you do, when your body needs hydration? (this is not a trick question) You drink water! This goes for your hair as well. Each season, your lovely tresses are exposed to a variety of climate changes, heat, extreme cold weather, and all of the tools we use to sustain our lovely locks during this time. We suggest a steamer, such as our product, the Huetiful Hair Steamer, for a low cost of $114.95. Not only is it affordable, it provides you with a salon quality tool, for at home use, at your discretion.
5. Sleep On it: If you’re like most of us, and get caught up in the morning rush, reduce the damage to early morning blow dryer and flat iron sessions.  Wrap your already styled coif at night, with a scarf. From your grandma’s hand me down goodies, to the $1 handkerchiefs available at Hobby Lobby, there are several stylish options to choose from.

What are your favorite ways to kick frizz in the butt?! Do share…

Who is Huetiful?!

Based out of Atlanta, one of America’s top rising cities for black entrepreneurs is the innovative Huetiful.

Derived from the word “hues”; which means colors and shades, Huetiful’s mission is “to provide innovative and effective beauty care solutions for women of all hues.” We understand that in an increasingly more global and diverse world, beauty care solutions need to be designed from a much more holistic stand point; focused on the unique needs of huetiful women.

The diverse and dynamic Huetiful may be located in Hotlanta, but it’s roots reside in Washington Heights, NY. Spanish Harlem, also known as “The Heights,” heavily inspires and influences this brand’s flavorful, diverse, and effective product portfolio and passion for beauty; offering a variety of hair goodies for women of all diversities.

“Huetiful thrives on providing excellent customer experiences and in doing so, we try to meet and exceed the needs of our Huetiful community. As a multi-racial woman, it has been a challenge to maintain my curly, yet sometimes frizzy, dry, and damaged coif. It wasn’t until I joined the Huetiful team, that I became a believer in their products.” – Customer Experience/Associate Brand Manager, Ruthie Hawkins.

From your itchy scalp to your crispy ends to your many skin woes, Huetiful has you covered.

“We are committed to pushing the envelope to produce and create effective beauty care solutions, products, and services. That is the Huetiful Promise. It is also why we offer a 45 day, 100% money back guarantee, as well as free shipping and free returns. We want the Huetiful community to try and sample our products and determine for themselves if they should incorporate them into their beauty care regimen. Personally, I would question companies that don’t stand by their products with that kind of promise.” – Founder & President Ken Burkeen

Stay tuned, as Huetiful continues to press the envelope, creating new innovative hair care solutions, for the chic, fun, and fabulous.

Join the Huetiful team as we present natural Hair Idols Afrobella, Natural Chica and Taren916 at booth #152 at the World Natural Hair & Beauty Show in Atlanta, GA.

You know these three great ladies as in vogue lifestyle and natural hair bloggers from Chicago, New York City, and Atlanta.  They will share their knowledge with you at the Huetiful Booth on Saturday, April 30th and Sunday, May 1st.

Afrobella : 12-2pm, Saturday, April 30th

Taren916: 2-4pm, Saturday, April 30th

Natural Chica: 12-2pm, Sunday, May 1st

Get your tickets today!  www.naturalhairshow.org

You’ve waited long enough! The Huetiful Hair Steamer is now in stock.  Order yours today at our store.

Don’t forget to add the facial steamer attachement to your order – get all of the benefits of a facial steam at home. 

Don’t delay – there is only a limited supply – get over to www.behuetiful.com/store right now!

This is not an article about whether or not you should use chemicals on your hair. We believe that every woman should have the right to choose what style and process best meets her lifestyle. What we at Huetiful do believe is that regardless of what style or process you prefer, you should ensure that your hair is as healthy as possible to get and maintain that look. You will never see Huetiful selling relaxers, but you certainly will see us strive to help you manage your chemical treatments as well as the process of transitioning to natural hair as best as we can.  So…having said that, let’s chat about how a Huetiful Hair Steamer helps with relaxed hair. First the facts. Then, how we help the 29.7% of women of color who choose to chemically treat their hair.

The Facts

How can chemicals “relax”, or straighten hair?  Well first of all, the chemical needs to be potent enough to do so. At the end of the day, both lye and “no lye” relaxers work in the same manner, by breaking down and changing the basic, natural structure of the hair shaft. The chemical penetrates the cortex (which resides in the inner layer of the hair shaft) and loosens the natural curl pattern. This inner layer of the hair shaft not only what gives curly hair its shape but accounts for its strength and elasticity. Once this process is complete, as you know, it is irreversible.

This process – known as “relaxing” – produces the desired effect of “straighter” hair. However, at the same time this “relaxing” leaves hair weak and extremely susceptible to breaking and further damage. Huetiful women must keep in mind that relaxers do not help the hair, but actually strip it. So by applying chemicals to the hair, even if it is to achieve a desired effect, you will never really benefit your hair health. Due to this, Huetiful strongly recommends that relaxers or chemical treatments be applied only under the direction of a hair care professional with a record of success with healthy hair care and chemical straightening, and that you Huetiful women regularly obtain conditioning treatments before and after the process.

And this is why the Huetiful Hair Steamer should be a part of every chemical treatment process.

Everyone conditions prior to their chemical treatment. If you don’t, you should. The purpose behind conditioning prior to your chemical treatment is to ensure that your hair is as moisturized as possible. You are prepping it for the chemicals that will draw out the moisture and often cause some breakage. The conditioner helps you retain some of that elasticity and strength after the chemical process.
The Huetiful Hair Steamer opens up the hair cuticle and allows your conditioner to deeply penetrate and fully moisturize the inner layers of the hair shaft. In fact, the Huetiful Hair Steamer restores moisture 5X better than conditioner alone. Every Huetiful woman has either personally experienced or known somebody who has experienced a relaxer when they have not been properly conditioned prior to their treatment. The result is often disastrous – let alone emotionally traumatic. A 20 minute Huetiful Hair Steam Treatment prior to relaxing or prior to heading off to your salon can be the difference between a successful or unsuccessful chemical treatment.

Isn’t it worth ensuring that your hair is as hydrated as possible before your next chemical treatment?

Changing your hair color is a great way to switch up that look or even reverse the signs of age. Coloring your hair can be fun whether you are doing it with the help of your professional hair stylist or you’re doing it at home. But did you know that the Huetiful Hair Steamer provides several benefits that improve your hair coloring experience?

• The Huetiful Hair Steamer reduces the amount of time required to let the colorant absorb
• The Huetiful Hair Steamer reduces the risk of allergic reactions when coloring
• The Huetiful Hair Steamer enhances the hair dyeing and pigmentation processes and avoids blurs of colors

 Not convinced? Read more.


First, we recommend that you read about How Hair Coloring Works and the chemistry behind it. It will provide a lot of perspective on why the Huetiful Hair Steamer helps with hair coloring. Click here. Once you read this article you’ll understand why the Huetiful Hair Steamer works so well. The article actually states that “Ammonia is the alkaline chemical that opens the cuticle and allows the hair color to penetrate the cortex of the hair.” Now we don’t know about you, but Huetiful prefers that you use ozone enriched  steam to open up the cuticle, not ammonia!


Not all hair steamers come with an ozone feature. Fortunately, the Huetiful Hair Steamer does. We’re going to get a little technical right now, but our engineers insist that we provide you with all of the information that you need. Fortunately, some of the work was done for us through earlier research on the impact of combining ozone and steam in the coloring process.


Reducing time required to color. The combined action of the steam and ozone enhances the bleaching process of hair keratins, shortening the corresponding treatment time. “Hair keratins” are proteins found in the hair. One of the reasons why it takes a long time to color hair is because it takes a long time for the hair keratins to fully absorb the colorant. But by combining steam and ozone, you enhance the bleaching process and therefore decrease the amount of time that required to color.


Reduces the risk of allergic reactions when coloring.  The action of the ozone enriched steam decreases the harmfulness of dye and therefore the risk of allergic reactions. Using the ozone enriched steam reduces the dye sediments on the scalp. At the same time, ozone prevents itch and enhances the keratins action, helping in combination with heat, the evaporation of ammonia contained in hair bleach and dye. Whew! That was a mouthful. There is a little vent at the top of each Huetiful Hair Steamer, so you can open the vent and help facilitate some of that evaporation as well.


Enhances the hair dyeing and pigmentation processes and avoids blurs of colors. The ozone enriched steam influences sulfur bonds, binding keratins opened by alkalin agents, so that by dyeing, a more natural look is achieved.


There are countless benefits to owning a Huetiful Hair Steamer. Improving your hair coloring experience is just one of them.