Join the Huetiful team as we present natural Hair Idols Afrobella, Natural Chica and Taren916 at booth #152 at the World Natural Hair & Beauty Show in Atlanta, GA.

You know these three great ladies as in vogue lifestyle and natural hair bloggers from Chicago, New York City, and Atlanta.  They will share their knowledge with you at the Huetiful Booth on Saturday, April 30th and Sunday, May 1st.

Afrobella : 12-2pm, Saturday, April 30th

Taren916: 2-4pm, Saturday, April 30th

Natural Chica: 12-2pm, Sunday, May 1st

Get your tickets today!  www.naturalhairshow.org

Posted in: News

You’ve waited long enough! The Huetiful Hair Steamer is now in stock.  Order yours today at our store.

Don’t forget to add the facial steamer attachement to your order – get all of the benefits of a facial steam at home. 

Don’t delay – there is only a limited supply – get over to www.behuetiful.com/store right now!

Posted in: Info, News

Posted in: Info, News

This is not an article about whether or not you should use chemicals on your hair. We believe that every woman should have the right to choose what style and process best meets her lifestyle. What we at Huetiful do believe is that regardless of what style or process you prefer, you should ensure that your hair is as healthy as possible to get and maintain that look. You will never see Huetiful selling relaxers, but you certainly will see us strive to help you manage your chemical treatments as well as the process of transitioning to natural hair as best as we can.  So…having said that, let’s chat about how a Huetiful Hair Steamer helps with relaxed hair. First the facts. Then, how we help the 29.7% of women of color who choose to chemically treat their hair.

The Facts

How can chemicals “relax”, or straighten hair?  Well first of all, the chemical needs to be potent enough to do so. At the end of the day, both lye and “no lye” relaxers work in the same manner, by breaking down and changing the basic, natural structure of the hair shaft. The chemical penetrates the cortex (which resides in the inner layer of the hair shaft) and loosens the natural curl pattern. This inner layer of the hair shaft not only what gives curly hair its shape but accounts for its strength and elasticity. Once this process is complete, as you know, it is irreversible.

This process – known as “relaxing” – produces the desired effect of “straighter” hair. However, at the same time this “relaxing” leaves hair weak and extremely susceptible to breaking and further damage. Huetiful women must keep in mind that relaxers do not help the hair, but actually strip it. So by applying chemicals to the hair, even if it is to achieve a desired effect, you will never really benefit your hair health. Due to this, Huetiful strongly recommends that relaxers or chemical treatments be applied only under the direction of a hair care professional with a record of success with healthy hair care and chemical straightening, and that you Huetiful women regularly obtain conditioning treatments before and after the process.

And this is why the Huetiful Hair Steamer should be a part of every chemical treatment process.

Everyone conditions prior to their chemical treatment. If you don’t, you should. The purpose behind conditioning prior to your chemical treatment is to ensure that your hair is as moisturized as possible. You are prepping it for the chemicals that will draw out the moisture and often cause some breakage. The conditioner helps you retain some of that elasticity and strength after the chemical process.
The Huetiful Hair Steamer opens up the hair cuticle and allows your conditioner to deeply penetrate and fully moisturize the inner layers of the hair shaft. In fact, the Huetiful Hair Steamer restores moisture 5X better than conditioner alone. Every Huetiful woman has either personally experienced or known somebody who has experienced a relaxer when they have not been properly conditioned prior to their treatment. The result is often disastrous – let alone emotionally traumatic. A 20 minute Huetiful Hair Steam Treatment prior to relaxing or prior to heading off to your salon can be the difference between a successful or unsuccessful chemical treatment.

Isn’t it worth ensuring that your hair is as hydrated as possible before your next chemical treatment?

Posted in: Hair Care

Changing your hair color is a great way to switch up that look or even reverse the signs of age. Coloring your hair can be fun whether you are doing it with the help of your professional hair stylist or you’re doing it at home. But did you know that the Huetiful Hair Steamer provides several benefits that improve your hair coloring experience?

• The Huetiful Hair Steamer reduces the amount of time required to let the colorant absorb
• The Huetiful Hair Steamer reduces the risk of allergic reactions when coloring
• The Huetiful Hair Steamer enhances the hair dyeing and pigmentation processes and avoids blurs of colors

 Not convinced? Read more.


First, we recommend that you read about How Hair Coloring Works and the chemistry behind it. It will provide a lot of perspective on why the Huetiful Hair Steamer helps with hair coloring. Click here. Once you read this article you’ll understand why the Huetiful Hair Steamer works so well. The article actually states that “Ammonia is the alkaline chemical that opens the cuticle and allows the hair color to penetrate the cortex of the hair.” Now we don’t know about you, but Huetiful prefers that you use ozone enriched  steam to open up the cuticle, not ammonia!


Not all hair steamers come with an ozone feature. Fortunately, the Huetiful Hair Steamer does. We’re going to get a little technical right now, but our engineers insist that we provide you with all of the information that you need. Fortunately, some of the work was done for us through earlier research on the impact of combining ozone and steam in the coloring process.


Reducing time required to color. The combined action of the steam and ozone enhances the bleaching process of hair keratins, shortening the corresponding treatment time. “Hair keratins” are proteins found in the hair. One of the reasons why it takes a long time to color hair is because it takes a long time for the hair keratins to fully absorb the colorant. But by combining steam and ozone, you enhance the bleaching process and therefore decrease the amount of time that required to color.


Reduces the risk of allergic reactions when coloring.  The action of the ozone enriched steam decreases the harmfulness of dye and therefore the risk of allergic reactions. Using the ozone enriched steam reduces the dye sediments on the scalp. At the same time, ozone prevents itch and enhances the keratins action, helping in combination with heat, the evaporation of ammonia contained in hair bleach and dye. Whew! That was a mouthful. There is a little vent at the top of each Huetiful Hair Steamer, so you can open the vent and help facilitate some of that evaporation as well.


Enhances the hair dyeing and pigmentation processes and avoids blurs of colors. The ozone enriched steam influences sulfur bonds, binding keratins opened by alkalin agents, so that by dyeing, a more natural look is achieved.


There are countless benefits to owning a Huetiful Hair Steamer. Improving your hair coloring experience is just one of them.

Posted in: Hair Care