About

Our name, Huetiful, is derived from the word “hues”; which means colors and shades. At Huetiful, our mission is to provide innovative and effective beauty care solutions for women of all hues.

Huetiful is headquartered in Atlanta, but has its roots in the Washington Heights section of New York City. Washington Heights is also known as “The Heights” or Spanish Harlem. The diverse and dynamic community within Washington Heights and Atlanta is what inspires and influences Huetiful’s product portfolio and passion for beauty. Our customers – who we consider part of the Huetiful community – require beauty care solutions that meet their beauty care needs based on their hair type and texture, variety of skin tones, and desired styles and looks.

At Huetiful, we’re committed to producing and creating effective beauty care solutions, products and services. That is the Huetiful Promise.

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